Aidid Marcello Azahari, a renowned TV personality and visionary storyteller, has been a transformative figure in the world of multimedia production. His journey, fueled by an unwavering passion for elevating the art of storytelling, led to the founding of Mindquest Digital Solution (MQ Digital) in 2011. This bold venture was initiated during his tenure at Malaysia’s pioneering private television station, TV3, showcasing his ability to innovate while excelling in a demanding industry.
At TV3, as an executive producer, Aidid was the maestro behind the scenes, orchestrating both pre and post-production of numerous TV shows and series. His role was pivotal in transforming nascent ideas into broadcast realities, setting new standards in television production.
Aidid’s tenure as a video journalist and TV host is marked by an exuberant personality that resonated deeply with his audience. His dynamic presentation style and engaging narratives kept viewers captivated, making each story he told not just heard, but felt.
With an illustrious 19-year career in television broadcasting, Aidid has demonstrated remarkable versatility, delving into diverse genres of narrative journalism. From youth and entertainment to adventure, survival skills, and current events, his repertoire is as expansive as it is impressive, earning him the reputation of a ‘Renaissance man’ in the industry.
Under his leadership, MQ Digital has flourished, securing commissions from major broadcasters such as Media Prima Berhad, ASTRO, RTM, and the UK’s Islamic Channel. This eclectic portfolio spans from high-profile fashion runway coverage to cinematic wedding videos, corporate showcases, and compelling TV commercials. Additionally, Malaysian social media influencers have sought MQ Digital’s expertise for enhancing their personal brands.
As the Creative Director of MQ Digital, Aidid is not just a creator but a mentor. His belief in the power of shared knowledge has led him to welcome film and broadcasting interns from universities, offering them invaluable hands-on experience and the opportunity to contribute to MQ Digital’s groundbreaking projects.
Aidid Marcello Azahari stands as a beacon of innovation and inspiration, continually pushing the boundaries of digital storytelling and shaping the future of multimedia content creation.
